Music Video Analysis
The beginning of the music video is very contradictory to the title of the song, the location is quite dark and solitude and the sounds are very simplistic and eerie. However, you can hear faintly in the background the upbeat tune, which suddenly takes over, changing the mood and tone of the video. The artist of the song is the main feature in the video, he has a lot of costume changes, which makes the video more interesting, and also shows his personality.
The different locations are effective as each ones fits the different narratives of the video. For example, there is a 'church like' feel throughout the video, due to the backing vocals. By having different shots of people in churches, it makes the video flow and looks more professional. The different locations are also effective as they appeal to a wide range of people. The video includes locations of all different types, such as a community centre, a wealthy looking street and different places of occupation. The range of different characters helps the music video to be more well-rounded and intriguing.
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The video includes children, students, manual workers and celebrities; this makes sure that the video would appeal to a large audience. By having different people lip sync the lyrics, it makes it more humorous for the audience and this makes the video stand out and more memorable. The music video is known worldwide for featuring in the popular film 'Despicable Me 2', by using characters from the film in the video, it not only makes the video more recognisable, it also adds humour. One main thing that stood out whilst watching the video is that the different shots relate well to the lyrics and overall theme of the song. Due to the song being called 'Happy', it fitted well to use lots of people dancing and singing, as it makes the audience also feel upbeat. By having the name of the song on a shot at the beginning of the video, it allows people to identify what it is even before the music starts. This is effective as not only does it make the song more well known, it adds a different twist on the editing, making it more interesting to watch.
What I have learnt from watching this video?
When planning and creating our music video, we will make sure that we use a variety of locations and costumes in order to make the music video more appealing to watch. We will also use different editing techniques to make it visually stand out, as this is what the audience will remember. By having more than one person in the music video, it makes it more interesting for the audience, as they can relate to different people and their narrative in the video. We will also make sure that the lip syncing is accurate; otherwise the music video will not look as professional. We need to make sure that we have a clear theme running throughout the video. Whether there will be hints of humour or tragedy, the audience needs to understand what our music video is trying to portray.
The different locations are effective as each ones fits the different narratives of the video. For example, there is a 'church like' feel throughout the video, due to the backing vocals. By having different shots of people in churches, it makes the video flow and looks more professional. The different locations are also effective as they appeal to a wide range of people. The video includes locations of all different types, such as a community centre, a wealthy looking street and different places of occupation. The range of different characters helps the music video to be more well-rounded and intriguing.
The video includes children, students, manual workers and celebrities; this makes sure that the video would appeal to a large audience. By having different people lip sync the lyrics, it makes it more humorous for the audience and this makes the video stand out and more memorable. The music video is known worldwide for featuring in the popular film 'Despicable Me 2', by using characters from the film in the video, it not only makes the video more recognisable, it also adds humour. One main thing that stood out whilst watching the video is that the different shots relate well to the lyrics and overall theme of the song. Due to the song being called 'Happy', it fitted well to use lots of people dancing and singing, as it makes the audience also feel upbeat. By having the name of the song on a shot at the beginning of the video, it allows people to identify what it is even before the music starts. This is effective as not only does it make the song more well known, it adds a different twist on the editing, making it more interesting to watch.
What I have learnt from watching this video?
When planning and creating our music video, we will make sure that we use a variety of locations and costumes in order to make the music video more appealing to watch. We will also use different editing techniques to make it visually stand out, as this is what the audience will remember. By having more than one person in the music video, it makes it more interesting for the audience, as they can relate to different people and their narrative in the video. We will also make sure that the lip syncing is accurate; otherwise the music video will not look as professional. We need to make sure that we have a clear theme running throughout the video. Whether there will be hints of humour or tragedy, the audience needs to understand what our music video is trying to portray.
On all your analysis you could use screen grabs to highlight a specific point you make about the video.
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